Nothing beats love.
Nothing beats love. Truly the best way to describe Pieter Loridon – from the way he manages his tea, matcha and coffee business to the way he interacts with the people surrounding him, love is the key ingredient for the way he lives life – and with that, the perfect fit for our mission. It is this love for life, health and authenticity that led Pieter to think about tea in the first place, an idea that he casually shared with Lorenzo one night while together contemplating life at Plaza del Parque. Little did they know back then that, today, his business would not only be surviving, but thriving.
Café Couture offers various blends of coffees and teas, “all natural, sustainably sourced, through farms that offer decent working conditions and in biodegradable packaging”, Pieter proudly informs us. The concept is centered around a consciousness of and a return to our body, while also extending that awareness to our environment. We are what we put in our bodies, what we consume. However, we have become disconnected from that simple truth, through ignorance but also through deliberately misleading information with market interests at heart, not people’s well-being.
It is this growing awareness that sparked Pieter’s current focus on matcha, which detoxes the body and comes with a whole range of health benefits. He also offers matcha in vegan capsules for those who dislike the flavour of the tea. Moreover, he has become a true intermittent fasting guru, which you can read more about on his social media page. For Pieter, fasting is not a diet, but a way of life and a daily reminder – a life of detoxification, renewed energy and awareness. It is a critique of our (quite literally) spoon-fed conditioning about what being healthy looks like and how we are supposed to live life. Ultimately, this too is about love and respect, for ourselves and our surroundings.
Less is more
«Perhaps we should fast a bit more on everything in our lives», Pieter adds. Rather than a constant growing, we need to start reducing and slowing down. «The less we have, the richer we are”.
text : An Cuypers
photos: Lorenzo Melissari